4 Types of Sales Funnels Every Small Business Needs to Know

Maybe you’ve already thought about it.

A lot of brands do it and it seems to work.

Sales funnels can be a very profitable way to turn visitors into buyers.

The socials are full of engagement – likes, comments, shares – but few become customers. 

Influencers make it look easy with their huge followings and close audience relationships.

These factors don’t necessarily apply to you as the owner of your small business.

Remember, you don’t have to do it all yourself.

Learning sales funnel strategies can be your smart path to predictable sales – without needing influencer budgets or viral fame.

Many small businesses have doubled sales without spending a fortune. But for that, you need the right funnel type first – and that’s exactly what I’m going to explain here.

Shall we start?

Let me tell you about Ana. 

She runs a small baking business.
Her cakes taste amazing.
Friends rave about them.
She posts beautiful photos on Facebook.
People comment “Yummy!” and “Perfect for my birthday!” 

But her orders stay low.
Most visitors see her page, scroll through the pretty pictures, then leave. Ana wonders, “Why do they engage but never buy? 

Why no DMs asking for prices?”

Then Ana learned the sales funnel concept.
Everything clicked. She built a clear customer path.
Orders doubled in 30 days.

I’ve taught couples of business owners this framework. And they generate results using the concept.

I’ll try my best to keep my explanation short – and one of the most informative and simplified you’ll find:

Here’s my 4 essential funnel types – and exactly how to build yours.